NFL Sponsorship a “Transformative Opportunity” for Gallo

Dear Client:    Earlier this month, E&J Gallo announced it will be the Official Wine Sponsor of the National Football League (NFL) as part of a multi-branded, multi-year agreement [see WSD 06-08-2022]. Your editor got on the horn with cmo Stephanie Gallo to learn more about the sponsorship.  HOW THE OPPORTUNITY CAME ABOUT. The NFL has made some changes to its alcohol sponsorship guidelines in recent years, opening up spirits advertising in 2017 and in 2019, allowing spirits brands to