New Investment Group Aims to Assuage Brand-Building Pain Points

Dear Client: A group of bev alc industry veterans are taking their collective expertise and capital to help entrepreneurs through a new investment and operating group called No Sleep Beverage.   To get the lowdown on the new company, your editor recently chatted with former Pernod Ricard exec and now No Sleep Beverage founder and ceo Nick Papanicolaou.    HOW IT STARTED. Nick was an entrepreneur himself, launching his own bev alc product in 2013. "I realized pretty quickly how difficult it