New Entrants Will be “One of the Biggest Changes” to DTC Channel

Dear Client: Over the last couple of years direct-to-consumer wine sales have leveled off, because the segment can no longer rely on new markets opening up to fuel growth. 45 states currently allow DTC wine shipping. UT, MS, AL, KY and DE are the only holdouts. "In a lot of ways the DTC market reflects what we've seen with craft beer the last few years where it has reached a saturation point," Sovos regulatory counsel Alex Koral tells WSD. "It's still growing