New Diageo NA Chief on Investing in Areas of Opportunity, Including RTDs & E-comm

Dear Client:   Diageo North America president Debra Crew took on the role as president June 30, following Deirdre Mahlan's retirement [see WSD 03-24-2020]. During an investor's presentation yesterday, Debra provided her perspective on the US market opportunity as well as key areas where the company is boosting investments.   ON THE US SPIRITS MARKET. "Despite being the market leader in US spirits, Diageo today has only 6% of total beverage alcohol share in the US," said Debra, adding that "shows