New Amsterdam Brand Partnerships Drive Consumer Recruitment

Dear Client: Spirit of Gallo's New Amsterdam is the third largest vodka brand in the US, behind Tito's and Smirnoff. That "continues to be a position that we have solidified," Spirit of Gallo svp and gm Britt West tells WSD, with the brand growing double digits over last year in Circana data.  The brand skews toward younger LDA consumers, and that's part of what's driving growth in a tough category, according to Britt. "We feel good about the health of