NBA Reverses Spirits Ban

In a victory for the spirits industry, the NBA has reversed a ban on spirits advertising at games to help drive revenue during the economic downturn, according to an article in the Sports Business Journal. The league is also forming policies that could allow spirits companies to advertise on team websites, point-of-sale retail locations or in-arena promotions. The vote to ease the restrictions was taken last week during the NBA’s sales and marketing meetings in Phoenix. It opens new revenue