Navigating the Digital Marketing Landscape

Dear Client: Over the last year and a half the digital space has become an even more important part of the marketing strategy for bev alc brands. And it's a very nuanced space that can be tough to navigate. A recent webinar, hosted by Wine & Spirits Wholesalers of America, breaks down the world of digital marketing from working across tiers to measuring success. The panel--moderated by Sara Harmelin, vp, digital innovation at Allied Beverage Group-- included Heaven Hill Brands cmo Kate