Nascent E-commerce Platform Aims to be the Go-To in Non-Alc Space

Dear Client: We recently dug into the growing low and no alcohol segment, which IWSR expects to grow 50% in volume and value through 2024 (albeit off a relatively small base). As such, recently-launched e-commerce platform Better Rhodes-- which offers a wide selection of non-alc wine, beer, and spirits shipped direct-to-consumer-- caught our eye. Indeed, their goal is to do for the non-alc segment what Whole Foods did for organic, according to co-founder and ceo Daniel Stiller. THE PROPOSITION. The