Napa, Washington Wines Fetch Highest Price Increases in DTC Channel

Not only are direct-to-consumer wine sales on the upswing, so too is the price consumers are willing to pay for wine online. The average price per bottle bought through the DTC channel was $38.75 in 2017, an increase of about 6 cents from last year, according to ShipCompliant's recent annual DTC report.Though, the average bottle price fluctuates by season. Spring (March, April) and Fall (October, November) had the highest average bottle prices. Not surprisingly Napa has the strongest cache with