More on Changes at Bacardi

Dear Client:We are only in the first year of Ed Shirley's leadership at Bacardi Limited, but so far 2012 has brought quite a few changes. Recall our reports last week that the company has a new cfo, Joseph Schena, a new senior global category director of rums Dmitry Ivanov, and cmo Silvia Lagnado is leaving, though her replacement has yet to be announced. Then there was the big news in September that the company put Bacardi rum's global advertising account