More Developments from Diageo/Cuervo Split

Dear Client:DIAGEO'S STRATAGEM: This week we've reported on several potential paths for Diageo to take since announcing it will part ways with leading tequila brand Jose Cuervo. However, one scenario we have not yet touched on is that Diageo could be using the announcement and ensuing media frenzy as a negotiating tactic. Recall, Diageo's distribution agreement with Cuervo is not up until the end of June. Analysts and industry experts were expecting negotiations for the brand to drag into 2013,