More Color on Casamigos Acquisition

"We created Casamigos Tequila 4 years ago for us to drink personally and selling it for 1 billion dollars is something we never could have imagined," says co-founder Rande Gerber.Humility aside, Casamigos has likely cemented itself as a spirits industry Unicorn. Diageo has only put down $700 million so far (with $300 million to come if sales targets are met in the future), but considering the brand has gone from 0 to an estimated 170,000 cases in four short years,