More Color from Campari Earnings Call

Earlier this morning, we provided the highlights from Campari's first quarter performance ended March 31, but Campari executives provided more color on strategy and trends during the earnings call following our first issue. One the topics Campari spent the most time on during the call was the revamp of the Jamaican rum portfolio. Recall, the Italian drinks company purchased the Appleton Estate, Wray & Nephew and Coruba brands in 2012. Campari Chief Bob Kunze-Concewitz told listeners the most important marketing