More news from Bacardi this morning, as the Bermuda-based spirits giant has moved Mauricio Vergara, North American cmo, to the role of svp-commercial for Bacardi USA, while Shane Hoyne, the cmo for Europe has added marketing oversight for North America to his responsibilities.You likely recognize these two names because in 2015 Bacardi created "Centers of Excellence" in Europe and North America to be headed by regional cmos Shane and Mauricio. When asked if these changes in leadership affected marketing structure
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