Momentum for Brandy, Cognac & Tequila Snowballs

We've already reported on the big trends to come out of the DISCUS Industry Review last week [see WSD 02-03-2015], but it's also worth taking a look at some of the smaller categories that often get overshadowed by vodka and whiskey. Tequila, for instance, is having a moment. The category's volumes jumped 5% to 13.8 million cases in 2014 primarily on the back of the super premium segment's growth at nearly 15%, per DISCUS data. While other categories struggled to