Molson Coors Throws its Hat in the Spirits-based Seltzer Ring

Dear Client:   Spirits companies have been exploring the booming hard seltzer space with spirits-based products, most recently with Jose Cuervo Playamar Tequila Hard Seltzer and Brown-Forman's Jack & Seltzer [see WSD 09-15-2020]. Now, big brewer Molson Coors aims to get in on the spirits-based seltzer action.  Molson Coors is launching Proof Point Spirited Seltzers next year. The brand is described as "an expertly crafted line of seltzers made with real distilled spirits and a splash of real juice," per