Molson Coors Taking a “Thoughtful Approach” to the Spirits Space

Dear Client: Yesterday, Molson Coors announced the acquisition of Kentucky-based Blue Run Spirits, expanding its existing spirits business and establishing the Coors Spirits Company [see WSD 08-08-2023].  Your editor got on the horn with MC cco Michelle St. Jacques, David Coors, who leads MC's full strength spirits portfolio, and Blue Run co-founder Mike Montgomery for more color on the deal and the big brewer's approach to the spirits space.   HOW THE BLUE RUN DEAL CAME TO BE. When asked how