Minibar Chief Talks Summer Trends, Handling Demand

Dear Client:  The current environment has provided a major boost to alcohol e-commerce sales, and Memorial Day weekend boosted sales even further. Orders were up 18% week over week the Sunday before Memorial Day on the Minibar Delivery platform. The same time last year, sales were down 6% week over week. The top 10 brands sold on Minibar over Memorial Day weekend were:1. La Marca 2. Oyster Bay Sauvignon Blanc3. Whispering Angel Rose4. Tito's (1.75L)5. Josh Cellars Cabernet Sauvignon6. Kim Crawford Sauvignon Blanc7.