Millennials’ Lagging Participating in Premium Wine Poses “Greatest Concern”

Dear Client:   Continuing our coverage of the annual Silicon Valley Bank State of the Wine Industry report, evp and founder of SVB's wine division Rob McMillan cites the challenge of recruiting younger consumers to the wine category as a top headwind for the industry.   Boomers are still the largest consumers of wine in the US, with 70% of the disposable income and more than 50% of wealth in the US, per the report. Here's a look at wine consumption