MILLENNIALS DRIVING GROWTH

We’ve heard a lot about the importance of the millennial generation to the wine industry, but how important are they really? Speakers at the Wine Industry Financial Symposium in Napa seem to think millennials are very important indeed, even suggesting that the 21-30 year old group is vital to wine consumption’s shooting trends.Robert Smiley, professor and director of wine studies in the Graduate School of Management at the University of California, Davis, said on Thursday:“The wine industry is basically healthy