Millennials Choose Beer

Beer remains the beverage of choice for Millennials, according to an article in Nielsen’s Consumer Insights. On a dollar basis, beer accounts for 47% of Gen Y alcoholic beverage spending, and on a volume basis, 83% of purchases. Millennials are almost twice as likely as older consumers to purchase imported beers and almost three times as likely to pick up a craft beer.However, Nielsen discovered that beer consumption dropped 12% in the 1997–2007 period among consumers aged 21–30, who instead