MILLENNIALS ARE DRINKING MORE WINE THAN ANY OTHER DEMOGRAPHIC

The Wine Market Council released a consumer study that shows younger wine drinkers are more comfortable with wine and drink it more frequently than older Baby Boomers. The study divided American wine drinkers into three segments: Boomers (41-59), Generation X (29-40), and Millennials (18-28). All three group are drinking more wine than ever but the Millennial group is increasing consumption faster than the other two sectors. Millennial consumption rose 39%, while Generation X increased 30% and Boomers went up 8%.