Mendocino Wine Co. Acquires OFFBeat Brands

Mendocino Wine Company, owner of Parducci Wine Cellars, has acquired the OFFbeat Brands wine portfolio, including Zin-Phomaniac, Tie-Dye, Jellybean and Slices Sangria.OFFbeat was founded by wine industry executive, and former Artesa chief, Mike Kenton in 2012 with the goal of creating brands for millennial and gen x consumers. He will be joining the Mendocino Wine Team after the sale."[W]e are fortunate that Mike will be joining us in a senior leadership role working closely with the executive team to drive