Memorial Day Scan Data Shows Lackluster Results

Dear Client: Circana's Memorial Day scans are in, and while it may have been a scorcher outside (at least here in Texas), bev alc sales growth was lukewarm at best.Total bev alc was down 1% in absolute dollars for the week ended May 26 compared to the same period a year ago in Circana-measured off-premise channels. RTDs and spirits reported growth for the week, with sales up 1.8% and 0.8%, respectively. Meanwhile, beer sales were down 0.4% and wine sales