Memorial Day Boosts Spirits Sales

Spirits trends saw a significant improvement in the four weeks ended June 18, thanks largely to Memorial Day weekend. Total spirits sales were up 9% and volumes grew 6.4% in all Nielsen-measured channels. That's nearly double the category's 13-week trends (5.5% and 2.7%, respectively). In fact, all category sales and volumes were in the black as consumers most likely stocked up for Memorial Day barbecues and pool parties.Most categories doubled their respective 13-week trends during the four-week period--except for whiskey