Matthew Shattock: Capturing the New Consumer

Dear Client: Beam Global's chief Matthew Shattock took the stage Sunday morning at NABCA's annual conference on Marco Island. Joining the company about a year ago from Unilever, Matt said he's "optimistic about this business" and believes that "if we adjust to that new reality, we can all prosper together." He then outlined 3 ways the industry can emerge from current economic challenges:CAPTURING THE NEW CONSUMER. Firstly, Matt says it's important to understand the "new consumer" and find ways "to