Martin Ray GM: “People Should Know This Brand More”

Last week we published the first part of our interview with Martin Ray Vineyards and Winery's general manager Bill Batchelor [see WSD 06-02-2017]. Today we'll pick up where we left off in the conversation as Bill discusses retail strategy and the category innovations they're betting on.Wine & Spirits Daily: What retail channels do the Martin Ray brands do best in?Bill Batchelor: It's mostly small wine shops, independent retailers, and a lot on premise...the keg thing has been really big for