Marketing to an Advertising-Weary Consumer

Dear Client: With the ubiquity of digital marketing, it's easy to reach the point of information overload when advertising any product– including bev alc. The experts from consumer research firm Inmar Intelligence addressed that very issue in a recent webinar hosted by the Distilled Spirits Council, giving some insight into common marketing roadblocks for today's consumers and how to more effectively reach them. For part I of our coverage, where Inmar dove into the financial considerations of today's cash-crunched bev