Mark Brown on Where to Place Your Bets in the Long Run

To kick off the annual Tales of the Cocktail conference this week, Sazerac chief Mark Brown shared some timely predictions and insight during a state of the industry talk.CONSOLIDATION. Providing the context for global consolidation, Mark explained that AB Inbev controls about one-third of the beer industry, while Diageo represents about 7% of spirits. "Spirits is remarkably unconsolidated... and wine is even more fragmented," he observed.Looking ahead, Mark believes the future of the industry essentially revolves around the direction AB