March Proves Strongest Month Yet for Spirits

Dear Client: Spirits growth spiked in March, according to NABCA data for control states. After seeing volume and dollar sales grow in the low-single digits in January and February, spirits gained 8.4% and 9.6% in volumes and dollar sales, respectively, for the month of March. The effect of brand mix on value growth during March was 1.2%, up from February's 0.8%. Although it would be nice to chalk it up to increased demand, Utah and Michigan reported 5-week sales period