MALIBU PARTNERS WITH YOUTUBE.COM

More and more we are seeing alcohol beverage companies make use of new advertising mediums, most notably on the internet. Remember Diageo’s “Tea Partay” and Bud Light’s “Ted Ferguson?” Pernod’s latest Malibu flavor, Tropical Banana, is the latest brand to showcase itself on youtube.com with a video contest. Contestants will send their “best video rendition” of “Banana Boat (Day-O)” to youtube.com in hopes of winning the “How do you Banana Malibu?” contest. The contest will take place from May 1