MALIBU LAUNCHES “GET YOUR ISLAND ON”

Pernod’s Malibu brand is launching a “Get Your Island On” global advertising campaign today. Created by Droga 5 and Publicis, the campaign will debut in the U.S. on December 24 with two television executions on networks including Comedy Central, USA, and Spike. “Get Your Island On” will expand in the United States with print, radio, out-of-home and additional television executions in the spring.