Making the Most of DTC Channel

As the e-commerce market proliferates, the direct-to-consumer (DTC) wine channel has grown to represent around 10% of off-premise retail sales ($2.69 billion) for domestic wineries, and is on track to reach $3 billion by the end of the year, according to ShipCompliant's annual DTC report. During the recent Unified Wine Symposium, Sandra Hess, founder of DTC Wine Workshops, dropped some knowledge on what consumers want when it comes to DTC.CONSUMERS LOVE CHOICE, CUSTOMIZATION. Studies show that across categories consumers prefer