Mainstream Reports on Diageo-DeLeon Deal Surface

Dear Client: In October, WSD was the first to report that Diageo was possibly in talks to partner with ultra premium tequila brand DeLeon and have Sean "Diddy" Combs promote the brand. Neither company has yet to publicly confirm this information, but mainstream publications have now picked up on the story. Page Six is reporting that Diddy and DeLeon founder Brent Hocking have just sealed a partnership deal. BACKGROUND ON DELEON: DeLeon was launched in 2009 by founder and chief