Low/No Alc Products Drive Incremental Sales, Bring in New Consumers

Dear Client:The low/no alcohol segment has been gaining traction in recent years, though it's still a relatively small piece of the total bev alc pie. Last week, we took a look at how big the category is and how fast it's growing [see WSD 04-20-2021]. Today we'll dig further into the category from the supplier perspective. WHY LOW/NO ALC? There have been several product introductions in the low/no alc space recently, particularly in the wine category. For instance, Scheid Family Wines