LOW-CARB AMSTEL SOLD IN RUSSIA

Heineken, the third largest brewer in Russia, has decided to launch a low-carb, lower-calorie version of Amstel in an effort to reach out to health conscience Russians. “Amstel is the first beer entering the growing vitality market in Russia. This is a unique product for modern beer drinkers,” said Heineken Russia CEO Roland Pirmez. The brand will initially be sold in Moscow and St. Petersburg and will be rolled out across the country next January.