Little Black Dress Hitting Its Stride with Concha Y Toro

Dear Client:Concha Y Toro is releasing its first line extensions for Little Black Dress since acquiring the brand from Brown-Forman in 2011. The new blends Divalicious Red and Divalicous White will rollout nationwide for $11. "Little Black Dress Wines appeal to an array of women. With the Divalicious blends however, we see a special affinity with the millennial consumer" says Associate Brand Manager, Lindsay Tsirlin. At nearly 200,000 cases Little Black Dress initially had a predictable slowdown when it was