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Let’s Talk Untapped Craft Opportunities

There has been a lot of talk lately about a craft spirits shakeout and overcrowded shelves. We tend to agree the category probably doesn't need more craft bourbon or vodka brands, but there are still some spaces with plenty of potential. Our craft industry panelists shared a few of their thoughts on which categories or concepts are ripe with opportunity during the recent WSD Summit.Jeff Menashe, ceo of Demeter Group, and Paul Hletko, founder of Few Spirits, believe brandy has

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