Latitude Beverage’s Focus on Value Drives Strong Growth

Dear Client:  Boston-based Latitude Beverage was founded in 2007 by Kevin Mehra, launching their flagship 90+ Cellars a couple years later, which is still the company's largest brand. In 2022, the company expanded its distribution and saw strong growth within its burgeoning spirits portfolio. Overall, Latitude Beverage reached nearly 700,000 cases in 2022. Your editor recently sat down with Kevin to discuss Latitude's business model, what's driving growth, and more. Below is our conversation as you, dear reader, are a fly