Latest Scans Show Lackluster Bev Alc Growth at Mid-Year Point

Dear Client: It's hard to believe we're more than halfway through 2024. In the latest scans, bev alc is only doing so-so. Total bev alc sales were down 0.4% and volumes were down 2.7% for the first half of the year in Circana-measured channels.  Breaking down mid-year results by category:  JULY 4TH SURGE BEGINS EARLY, BUT HOLIDAY TIMING LEADS TO TOUGH COMPS. Zooming in on the latest two weeks, Circana's Scott Scanlon noted that there were signs of a July