Larry Talks Brands and Strategy

November 18, 2011 Larry Talks Brands and Strategy Dear Client: We brought you a lot of intel on Diageo yesterday, but our interview with Diageo USA president Larry Schwartz warrants its own piece. Larry gave us insight on some of Diageo's top spirits brands, their strategy with wine, and the pricing and holiday environment. Here's what else he had to say: WINE & SPIRITS DAILY: What is your pricing strategy as you move away from value brands like Popov and