KWV Makes New Approach to US Market

June 8, 2012KWV Makes New Approach to US MarketDear Client:The South African wine category has struggled in the US in recent years. But giant KWV - one of the largest wine and spirits companies in South Africa - is hoping to turn the tide by overhauling its approach to the market.For starters, they now have a physical presence in the country. In the past KWV used an importer and managed its US business from South Africa. "It is too big