KENDALL JACKSON LAUNCHES MILLENNIAL DIVISION

While it’s still somewhat of a new concept, wine companies are beginning to take the necessary actions to market to millennial drinkers, an age group that was once dominated by beer companies. Today’s millennials (21-30) are the fast growing wine consumption demographic. As a result, many in the industry have attributed the surge in U.S. wine consumption to millennials, leading wine companies to rethink the direction of their marketing dollars. The Wine Group, for example, recently launched its Underdog Wine