Keeping Up with an Ever-Changing (and Challenging) Wine Market

Dear Client:  The US wine market currently accounts for about 18% of total bev alc servings and 30% of off-premise consumer spending on bev alc, according to BW166. The "challenge is, as you get a greater share of consumer spending, it becomes harder to increase that share," said Jon Moramarco, managing partner of BW166 and editor of the Gomberg-Fredrikson report, during a webinar this afternoon. Below are a few other interesting nuggets from the presentation. A FEW OBSERVATIONS. Jon's been in the wine