Josh Cellars Makes Foray into Non-Alc

Dear Client:   Overall, growth is hard to come by in the wine category, with total wine sales down 2.6% in 2024 in NIQ-measured off-premise channels. But one major wine brand that has bucked those trends is now also tapping into the non-alc opportunity.  Deutsch Family Wine & Spirits' Josh Cellars announced yesterday the launch of Josh Cellars Non-Alcoholic Sparkling. "While the scale of non-alc in wine is still small, it is hard to not be intrigued by its strong