Jim Koch: “Beer is the New Wine”

Dear Client:“Beer is the new wine,” declared Jim Koch, founder and chairman of Boston Beer, sitting in-between Joseph Gallo and Bill Newlands of Beam Global at a panel this morning at the NABCA meeting. The panel was moderated by Patrick Stapleton, Pennsylvania Liquor Control Board Chairman. We literally heard someone gasp and then everyone erupted in laughter over Joseph’s response: “His comment that beer is the new wine is a very interesting perspective... I’d also like to say that imitation