Jameson and Absolut: Pillars of Pernod’s Success

Dear Client: "Absolut changed the landscape of Pernod," chief Pierre Pringuet said this week at a media and investor conference in New York. It is "a must have brand for the US and a growth engine for the rest of the world.. Jameson benefited from the dynamic set up by Absolut," he continued. What made Jameson a success in the US? "Hard work, passion and timing," said Alexandre Ricard, ceo of Irish Distillers. The brand's success has taken place over