Jackson Family Wines Strikes First Official Wine Partnership with NBA, WNBA

Dear Client: Jackson Family Wines (JFW) announced today a multiyear partnership with the National Basketball Association (NBA), the Women's National Basketball Association (WNBA), and USA Basketball's Men's and Women's teams. This marks the leagues' first official winery partnerships.  More specifically, Kendall-Jackson is the official wine partner of the NBA and La Crema is the official wine partner of the WNBA.  As part of the partnership, Kendall-Jackson and La Crema will be present at marquee events. Kendall-Jackson will also serve as