Jack Daniel’s, Tito’s Race for Top Spot in IRI Channels

Summer is typically one of the best seasons for spirits, and we recently got our hands on the IRI data that encompasses most of it. The Top 100 brand ranking didn't hold too many surprises--the usual suspects like Jameson, Tito's and Hennessy are still trending up--but we may be looking at a new top dog soon.CLOSING THE GAP. Smirnoff is No. 1 on the list of largest spirits brands in the US (based on IRI sales.) But its trends of