Jack Daniel’s Ranks Best Badge Value

David Angelo, chairman and chief creative officer of LA-based independent creative agency David&Goliath, wanted to know what beer and spirit brands are considered “hot” in today’s competitive market. So he took it upon himself to understand what brands currently have the strongest “badge value” among bar patrons.“Beyond taste, spirit and beer choices are often based on ‘imagery’ consumers associate with the brand and, in turn, want to be associated with,” said Angelo. “We simplified how to assess badge value by